Pengaruh Sosiokognitif Generasi Z Terhadap Jati Diri Bahasa Melayu

Abstract

Kajian ini bertujuan untuk mengenal pasti tahap jati diri bahasa Melayu dalam kalangan Generasi Z (Gen Z) di Malaysia berdasarkan perspektif Sosiokognitif. Secara khususnya kajian ini adalah untuk melihat pengaruh sosiokognitif yang melatari Gen Z terhadap tahap jati diri bahasa Melayu mereka. Kajian ini melibatkan 660 orang responden daripada Gen Z, yang dipilih berdasarkan lokasi tempat tinggal bandar, pinggir bandar dan luar bandar di seluruh Malaysia. Instrumen soal selidik digunakan dan diedar menggunakan ‘Google Form’ untuk pengumpulan data. Instrumen yang dibangunkan oleh pengkaji mempunyai tahap keesahan dan kebolehpercayaan yang tinggi, iaitu α=0.75 hingga α = 0.91. Data dianalisis secara deskriptif dan inferensi menggunakan Statistical Package for Social Sciences (SPSS) versi 25.0. Kajian menggunakan empat pemboleh ubah utama yang berfungsi sebagai latar sosial Gen Z iaitu jantina, kaum/etnik, aliran pendidikan dan lokasi kediaman. Tahap jati diri bahasa Melayu Gen Z diukur berdasarkan empat indikator iatu sikap, persepsi, penghayatan dan pengamalan bahasa Melayu mereka. Kajian mendapati bahawa terdapat perbezaan sikap, persepsi, penghayatan dan pengamalan bahasa Melayu dalam kalangan Gen Z yang mempunyai latar belakang sosial yang berbeza. Perbezaan ini seterusnya akan mewujudkan pula perbezaan tahap jati diri bahasa Melayu dalam kalangan mereka.

This study aims to identify the level of Malay language identity among Generation Z (Gen Z) in Malaysia from a sociocognitive perspective. Specifically, this research seeks to examine the sociocognitive influences that shape Gen Z's Malay language identity. The study involved 660 respondents from Gen Z, selected based on their living locations in urban, suburban, and rural areas throughout Malaysia. A questionnaire was used as the instrument and distributed via Google Forms for data collection. The instrument developed by the researcher demonstrated high validity and reliability, with α ranging from 0.75 to 0.91. Data were analyzed descriptively and inferentially using the Statistical Package for Social Sciences (SPSS) version 25.0. The study utilized four main variables that serve as the social background for Gen Z: gender, ethnicity, educational stream, and residential location. The level of Malay language identity among Gen Z was measured based on four indicators: attitudes, perceptions, appreciation, and practice of the Malay language. The study found that there are differences in attitudes, perceptions, appreciation, and practice of the Malay language among Gen Z with different social backgrounds. These differences subsequently lead to variations in the level of Malay language identity among them.