A Foresight Study of Virtual Reality in Museums: Enhancing Visitor Engagement and Attendance

Nurfawwazim Norazmi; Alina Shamsuddin; Wan Nurul Karimah Wan Ahmad; Eta Wahab

doi:10.58915/aset.v4i2.2684

Authors

Nurfawwazim Norazmi Universiti Tun Hussein Onn Malaysia
Alina Shamsuddin Universiti Tun Hussein Onn Malaysia
Wan Nurul Karimah Wan Ahmad Universiti Tun Hussein Onn Malaysia
Eta Wahab Universiti Tun Hussein Onn Malaysia

DOI:

https://doi.org/10.58915/aset.v4i2.2684

Keywords:

Foresight Study, Technology Adoption, Museums, Visitor Engagement, Virtual Reality (VR)

Abstract

Museums, traditionally repositories of artifacts and culture, are facing challenges in attracting millennials and Gen-Z visitors. This study explores the potential of virtual reality (VR) technology to address these challenges. Specifically focusing on Malaysia, where VR adoption in museums remains largely unexplored, this research investigates the prospects and scenario building of VR adoption in these cultural institutions. Using STEEPV analysis, key drivers for VR adoption in museums are identified, with an emphasis on high-quality digital visualization and technology acknowledgment. The research includes questionnaire distribution and statistical analysis to pinpoint the primary drivers for intention to adopt VR technology in museums. Results indicate that improved visualization and technology acknowledgment are significant factors. These findings provide valuable insights for future reference and discussion on the role of VR in enhancing museum experiences and attracting younger audiences.

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