Navigating Uncertainty: Risk Evaluation in Poultry Farming

Kamal Imran Mohd Sharif; Mazni Omar; Muhammad Danial Mohd Noor; Mohd Azril Ismail; Mohamad Ghozali Hassan; Abdul Rehman Gilal

doi:10.58915/aset.v4i2.2698

Authors

Kamal Imran Mohd Sharif Universiti Utara Malaysia
Mazni Omar Universiti Utara Malaysia
Muhammad Danial Mohd Noor Universiti Utara Malaysia
Mohd Azril Ismail Universiti Utara Malaysia
Mohamad Ghozali Hassan Universiti Utara Malaysia
Abdul Rehman Gilal Florida International University

DOI:

https://doi.org/10.58915/aset.v4i2.2698

Keywords:

Poultry farming risk, Poultry farming industry, Analytical hierarchy process

Abstract

This research paper aims to assess and prioritize the risks associated with poultry farming using the Analytic Hierarchy Process (AHP) methodology. Poultry farming is a significant sector of agriculture, facing various risks that can impact production, profitability, and sustainability. The AHP method provides a structured approach to evaluate and rank these risks based on their relative importance and potential impact on poultry farming operations. Through a comprehensive literature review and data collection process, key risk factors such as disease outbreaks, market fluctuations, environmental factors, and operational challenges were identified. These factors were then incorporated into an AHP model to quantify their significance and prioritize mitigation strategies. The findings highlight the critical risks facing poultry farmers and provide insights into effective risk management practices. By understanding and addressing these risks systematically, poultry farmers can enhance their resilience and sustainability in the face of uncertainties. This research contributes to the existing knowledge on poultry farming risk assessment and offers practical implications for stakeholders involved in poultry production and management.

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