Nilai Kesantunan Berbahasa dalam Komunikasi Pengurusan Air Muka: Analisis Pragmatik Berasaskan Teori Relevans

Abstract

Kesantunan berbahasa amat penting khususnya dalam aspek komunikasi. Kertas ini akan membincangkan nilai kesantunan berbahasa dalam komunikasi pengurusan air muka dalam teks genre filem Melayu yang akan dijelaskan dengan lebih berpada melalui ilmu pragmatik berasaskan Teori Relevans (1986). Empat pengurusan air muka, iaitu konsep air muka akan dibincang dan dianalisis, iaitu pertama; baik pulih air muka, kedua; jaga air muka, ketiga; tuntutan air muka dan keempat; beri muka. Konsep air muka yang dikelaskan berdasarkan penerapan Teori Stella Ting-Toomey, iaitu Teori Pengurusan Air Muka (1988) akan dimanfaatkan penghuraiannya dengan lebih jelas dan berpada berdasarkan Teori Relevans oleh Sperber dan Wilson (1986). Teori Relevans menekankan peranan kognitif, iaitu melibatkan konteks, kesan konteks (kognitif) dan usaha memproses.

Language politeness is important especially in the aspect of communication. This paper discusses the value of language politeness in facial expression management communication in the text of Malay film genre which will be explained in detailed through pragmatic knowledge based using Relevance Theory (1986). There are four facial expression management and its concepts will be discussed and analyzed, first; overhaul facial expression, second; protection of facial expression, third; demands of facial expression, fourth; giving of facial expression. The concepts of facial expression are classified based on the Stella Ting-Toomey Theory which is the Facial Expression Management Theory (1988) that will be elaborated further by refering to the Relevance Theory by Sperber and Wilson (1986). Relevance theory emphasizes the role of cognitive, involving context, effect of contextual (cognitive) and processing efforts.