Creating a Bilingual Brochure to Promote Tourism at Baan Rai Tawanwarn in Krabi Province, Thailand

Abstract

It has been widely proved that English is a language which helps increase marketing channels for products and services. Hence, in this study, a bilingual brochure which contained English and Thai was created to promote tourism at Baan Rai Tawanwarn in Lam Thap District, Krabi Province in Thailand. Moreover, the present study aimed to investigate the participants’ satisfaction towards the newly created bilingual brochure. Participants in the study were 170 Thai and foreign tourists, as well as staff members at Baan Rai Tawanwarn. Research instruments included the bilingual brochure, a satisfaction questionnaire and a semi-structured interview. Data were analysed using descriptive statistics and content analysis. The results showed that the participants’ satisfaction towards the bilingual brochure was at the highest level. The findings from the interview revealed that the bilingual brochure helped promote tourism at Baan Rai Tawanwarn in Krabi Province. The interviewees were very satisfied with the bilingual brochure since it could be used to publicise and present information about Baan Rai Tawanwarn to tourists. The findings imply that using English on a brochure or other media relating to advertising or public relations can enhance tourism business, as well as other business types.