Vol. 15 No. 1 (2025): February

Articles

• Exploring the Determinants of Purchase Intention on Social Media: A Study among University Students

  Yi Jia H'ng, Ahmad Zulhusny Rozali, Wan Nurulasiah Wan Mustapa, Ahmad Nizam Che Kasim

  1-16

  • FULL ARTICLE

  Abstract View: 76, FULL ARTICLE Download: 82 DOI : https://doi.org/10.58915/ijbt.v15i1.1178
  

• Fuel Subsidy Removal and Employees’ Well-being among Academic Staff at the University of Lagos, Nigeria

  Oluwabusayo Olanrewaju Oni

  17-36

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  Abstract View: 53, FULL ARTICLE Download: 67 DOI : https://doi.org/10.58915/ijbt.v15i1.1185
  

• Financial Structure Decision and Market Value of Listed Deposit Money Banks in Nigeria

  Oyewole Ajiboye, Yemisi Bosun-Fakunle, Emuze, I. C. B

  37-50

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  Abstract View: 35, FULL ARTICLE Download: 29 DOI : https://doi.org/10.58915/ijbt.v15i1.1573
  

• Risky Riding Behaviours among p-Hailing Riders in Malaysia: Implications for Business Operations and Workforce Safety in the Gig Economy

  Muhammad Safizal Abdullah, Adi Anuar Azmin, Muhammad Asyraf Mohd Kassim

  51-68

  • FULL ARTICLE

  Abstract View: 37, FULL ARTICLE Download: 41 DOI : https://doi.org/10.58915/ijbt.v15i1.1582
  

• Utilisation of Virtual Tradeshows in the Malaysian MICE Industry: Post-Pandemic Impact

  Asrizam Esam, Wan Nurhayati Wan Ab. Rahman, Norliyana Kamarudin, Norhidayah Mad Halid, Yushaida Yusof, Yusnita Tugiran

  69-80

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  Abstract View: 69, FULL ARTICLE Download: 37 DOI : https://doi.org/10.58915/ijbt.v15i1.909
  

• Underprivileged Conditions Influencing Youths’ Participation in Sports for Future Employment

  Joy Onyinyechi Ekwoaba, David Ikechukwu Ekwoaba

  81-94

  • FULL ARTICLE

  Abstract View: 55, FULL ARTICLE Download: 29 DOI : https://doi.org/10.58915/ijbt.v15i1.1221
  

• Digital Transformation as a Driver for Internationalisation: A Study of Malaysian SMEs in the Manufacturing Industry

  Noor Azura Azman, Shamsul Huda Abd Rani, Norlena Hasnan, Bidayatul Akmal Mustafa Kamil

  95-104

  • FULL ARTICLE

  Abstract View: 73, FULL ARTICLE Download: 51 DOI : https://doi.org/10.58915/ijbt.v15i1.1264
  

• Investigating the Effect of Market Orientation Dimensions on Non-Financial Firm Performance in the Nigerian Fintech Sector

  F. O. Nnaji Chinwe; Oniku Ayodele, Okonji Patrick

  105-114

  • FULL ARTICLE

  Abstract View: 54, FULL ARTICLE Download: 64 DOI : https://doi.org/10.58915/ijbt.v15i1.1461