The Relationship Between Attitude toward Behaviour, Subjective Norm, Perceived Control Behaviour on Entrepreneurship Intention: An Empirical Study on Indonesia SME Owners

Abstract

COVID-19 pandemic has brought tremendous effects on socio economy at worldwide. Many has loss their job and was struggle to survive thus entrepreneurship became a great opportunity that open widely for most people to survive and succeed by doing business. Everyone was witnessing the growth of small medium businesses which was increased rapidly during the pandemic especially. The persistence of people in doing business ensure the success and able to stand for a long period of time in the particular field. What was important is the attitude and surrounding environment that support the growth of a business. This shows the importance of entrepreneurship that able to overcome any situation and challenges and it leads to improve the entrepreneurship intention in developing business. Thus, the present study examined attitude toward behaviour, subjective norms, perceived control behaviour, to the entrepreneurship intention among Indonesian SMEs located in Pekanbaru city. Quantitative method used in this study to obtain information from respondents (SMEs owners) in Pekanbaru, Indonesia. 96 owners of SME involved in this research and fully responded. Later, the data obtained were analysed through Statistical Package for Social Science (SPSS) version 26. The findings of this study revealed mixed results, where attitude toward behavior and perceived control behaviour has found to be significant in predicting entrepreneurship intention. Meanwhile, the subjective norm has an insignificant relationship with the entrepreneurship intention. Results was discussed and potential intervention were suggested to improvise sustainability.