H. Hartini, Shu See Ying. Examining the Effects of Ewom and Consumer Based Brand Equity on Intention to Purchase Electronic Products: A Study on Malaysian Consumers. JERE [Internet]. 2025 Apr. 22 [cited 2025 Apr. 25];14:65-72. Available from: https://ejournal.unimap.edu.my/index.php/jere/article/view/2029