Ramish, M. S., U. N. Saraih, J. Suanda, and J. Ansari. “Impact of Meme Advertising on Brand Equity”. International Journal of Business and Technopreneurship (IJBT), vol. 12, no. 2, Aug. 2024, pp. 115-30, https://ejournal.unimap.edu.my/index.php/ijbt/article/view/977.