SAIPRAWAT, Wongsumali; SUANDA, Julinawati; ABDUL RAHIM, Hafizah; JOHARI, Atikah Nor; HAMIDI, Muhammad Faisal. Identifying Batik Buying Behaviour among Generation Z in Malaysia towards the Marketing Strategy Development for Batik Entrepreneurs. International Journal of Business and Technopreneurship (IJBT), [S. l.], v. 14, n. 2, p. 211–224, 2024. DOI: 10.58915/ijbt.v14i2.818. Disponível em: https://ejournal.unimap.edu.my/index.php/ijbt/article/view/818. Acesso em: 29 oct. 2025.