RAMISH, Muhammad Sufyan; SARAIH, Ummi Naiemah; SUANDA, Julinawati; ANSARI, Junaid. Impact of Meme Advertising on Brand Equity. International Journal of Business and Technopreneurship (IJBT), [S. l.], v. 12, n. 2, p. 115–130, 2024. Disponível em: https://ejournal.unimap.edu.my/index.php/ijbt/article/view/977. Acesso em: 28 nov. 2025.