Binti Mohd Dazid, N. D., Binti Hassan, H. and Bin Yusof, M. K. A. (2026) “The Impact of Artificial Intelligence (AI) Technology on the Effectiveness of Digital Marketing by Student Entrepreneurs at Politeknik Balik Pulau”, Advanced and Sustainable Technologies (ASET), 5(2), pp. 339–346. doi: 10.58915/aset.v5i2.3535.