Norshahrizan Nordin (2018) “A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process”, Applied Mathematics and Computational Intelligence (AMCI), 7(1), pp. 23–32. Available at: https://ejournal.unimap.edu.my/index.php/amci/article/view/326 (Accessed: 17 May 2024).