NORSHAHRIZAN NORDIN. A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process. Applied Mathematics and Computational Intelligence (AMCI), [S. l.], v. 7, n. 1, p. 23–32, 2018. Disponível em: https://ejournal.unimap.edu.my/index.php/amci/article/view/326. Acesso em: 17 may. 2024.