ZHANG, Dong; NG, Wei Chien; LIU, Linlin; SOONG, Yu Qing. Bridging Machine Learning and Strategic Decision-Making: A Framework for Customer Churn in Banking. Applied Mathematics and Computational Intelligence (AMCI), [S. l.], p. 89–106, 2026. Disponível em: https://ejournal.unimap.edu.my/index.php/amci/article/view/2507. Acesso em: 18 sep. 2026.